Q1. Section 4: The StrategyPDF course book pages 477 – 478 The strategy: Why did you choose the strategy you did? Consider including a brief discussion of

Q1. Section 4: The StrategyPDF course book pages 477 – 478

  1. The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded
  2. The offering: Provide details on the features and benefits of the offering, as well as price options.
  3. The communication plan: How will the offering be launched? What will the ongoing communication strategies be? This section is likely to be fairly broad and will require collaboration with communication partners such as your firm’s advertising agency.
  4. Distribution: How will the offering be sold? Who will sell it? Who will ship it? Who will service it?

Note: This is a major section of the marketing plan and will require significant depth. You are essentially providing all of the marketing details for your new company for the next year. 

AI usage is prohibited. 

————————————- 

Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.

Keep in mind that some of the marketing plan guidelines in the PDF course book refer to existing businesses and product or services. Your focus should be a startup entrepreneurship; therefore, overlook requirements for an existing business.

Q2. Section 5: The BudgetPDF course book pages 479 – 480

  1. Investment: Provide details about the budget needed to launch and maintain the offering.
  2. Return: List both short-term and long-term financial goals of the offering, including its projected sales, costs, and net income. This is best shown in a table format. 

AI usage is prohibited.

————————————- 

Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.

Keep in mind that some of the marketing plan guidelines in the PDF course book refer to existing businesses and product or services. Your focus should be a startup entrepreneurship; therefore, overlook requirements for an existing business.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Follow this link to complete this week’s discussion: NOTE THIS ARTICLE IS FREE THROUGH THE UTA LIBRARY

Follow this link to complete this week’s discussion: NOTE THIS ARTICLE IS FREE THROUGH THE UTA LIBRARY SYSTEM. What did you learn about marketing and product strategy from this article? What type of consumer product is a vaccine (i.e., a convenience product, shopping product, specialty product, or unsought product)? Where in the product life cycle are the COVID-19 vaccines developed by Johnson

View the following link:

View the following link: (1) What can Marketing Research tell you about Texas and its favorite candy for Halloween? (2) Does the research involve quantitative or qualitative research? Why? (3) Does the research involve primary data or secondary data research?  Why? ***NOTE:  YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL

Follow this link to complete this week’s

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars? 

Follow this link to complete this week’s

Follow this link to complete this week’s discussion:  What did you learn about marketing from this article? What STP marketing strategies were discussed? In particular, what positioning strategy was illustrated by the Cleveland Indians’ proposed name change? Does the proposed change by the Cleveland Indians described in this article meet the criteria/conditions for repositioning a brand? 

Follow this link to complete this week’s discussion:

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? What elements of the consumer decision-making process does the article discuss? What is meant by the “Two Americas”? Which subcultures do they represent? What motivations are driving the development of Zoom Towns and changes in housing preferences? In terms of