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HSA 3215 Rasmussen College Corporate Branding Healthcare Marketing Essay

Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), “Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability.”

Personal branding allows you to stand out from the crowd by projecting a positive image, behavior and actions. Prior to beginning this assignment, please review the video below and reflect on your personal experiences. Think about the most professional person (fictional or real) that you know. What characteristics make them stand out? After completing these tasks, you must write a personal brand statement.

Corporate Branding


Khedher, M., (2014). Personal branding phenomenon. Retrieved from:

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Personal branding is an essential element for medical professionals, as it allows them to market themselves and their skills to patients, colleagues, and employers. In this assignment, you will watch a video on corporate branding and reflect on your personal experiences to develop a personal brand statement.

The most professional person I know is my former supervisor at a hospital. Her characteristics that make her stand out include her ability to remain calm under pressure, her excellent communication skills, and her dedication to patient care. She always took the time to listen to patients and their families and make sure that they felt heard and comfortable. She also worked well with all members of the healthcare team, including doctors, nurses, and support staff. Overall, her professionalism made a positive impact on patient outcomes and the hospital’s reputation. In developing my personal brand statement, I will strive to emulate her dedication to patient care and professionalism while also highlighting my unique skills and strengths as a medical professional.

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