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Behavior, Communication Case 2

Health Behavior, Communication, and Advocacy

Case Assignment

View the What Is Tuberculosis? video and re-read the scenario from Module 1 to respond to the following questions:

  1. Identify relevant “health behavior(s)” that contributes to increasing and/or decreasing risk factor for contracting the disease.
  2. Identify and describe a surveillance system that monitors disease or health-related risk factors in the United States.
  3. Was risk communication essential for Sara’s co-workers? Why or why not?
  4. Describe the key components in developing crisis and emergency risk communication messages.

Length: 4 pages, excluding title page and references. 3 cited sources from required reading NO PLAGIARISM AT ALL, 0%!!

Assignment Expectations.

Your submission should meet the guidelines on file format, in-text
citations and references, scholarly sources, scholarly writing, and use
of direct quotes noted under Module 1 Assignment Expectations.

Required Reading

Bates, B. R. (2016). Health communication and mass media: An integrated approach to policy and practice. Farnham, GB: Routledge.

Campbell, J. R., Sasitharan, T., & Marra, F. (2015). A systematic
review of studies evaluating the cost utility of screening high-risk
populations for latent tuberculosis infection. Applied Health Economics and Health Policy, 13(4), 325-340.

Centers for Disease Control and Prevention. (2016). Crisis and emergency risk communication (CERC). Retrieved from

Centers for Disease Control and Prevention. (2005). Crisis and
emergency risk communication (CERC) Basics. [Card]. Retrieved from

Pigg, R. M., Stellefson, M. L., & Paige, S. R. (2015). Will
genomics alter risk assessment methodology in health behavior research? American Journal Of Health Studies, 30(3), 146-150.

Pierannunzi C, Xu F, Wallace RC, Garvin W, Greenlund KJ, Bartoli W,
et al. (2016). A methodological approach to small area estimation for
the Behavioral Risk Factor Surveillance System. Prev Chronic Dis, 13, 150480. DOI:

Stevens, A.C., Courtney-Long, E.A., Okoro, C.A., & Carroll, D.D.
(2016). Comparison of 2 disability measures, Behavioral Risk Factor
Surveillance System, 2013. Prev Chronic Dis,13, 160080. DOI:

Zamudio, C., Krapp, F., Choi, H. W., Shah, L., Ciampi, A., Gotuzzo,
E. . . . Brewer, T. F. (2015). Public transportation and tuberculosis
transmission in a high incidence setting. PLoS One, 10(2) doi:

Expert Solution Preview

Introduction: In this case assignment, we will discuss relevant health behavior related to tuberculosis, surveillance systems monitoring disease or health-related risk factors in the USA, the essentiality of risk communication for Sara’s co-workers and key components in developing crisis and emergency risk communication messages.

1) Relevant health behavior(s) that contribute to increasing and/or decreasing risk factors for contracting tuberculosis are:

– Poor cooking ventilation in spaces with a lot of people, such as in prisons or dormitories
– Lack of access to healthcare and lack of health information
– Poor air quality, especially in crowded places or in highly polluted areas
– Weakened immune system, which can be caused by other infections or diseases such as HIV/AIDS

Factors decreasing the risk of getting tuberculosis can include:

– Having a strong immune system, through healthy lifestyle choices and managing other health problems
– Adequate housing and living conditions, including good air quality and proper ventilation
– Access to healthcare and education about tuberculosis

2) A surveillance system that monitors disease or health-related risk factors in the USA is the Behavioral Risk Factor Surveillance System (BRFSS). This surveillance system conducts regular surveys to collect information on health behaviors, chronic diseases, and risk factors. It provides crucial data that helps to understand the state of health in the USA and identify problems that need attention.

3) Risk communication was essential for Sara’s co-workers to ensure that they are informed about the risks of tuberculosis and ways to protect themselves. Tuberculosis is an infectious disease, and proper precautionary measures must be taken to prevent its spread. Risk communication can help to create awareness about a potential threat, the severity of the threat, and the measures that can be taken to avoid it. By providing risk communication to Sara’s co-workers, they would be able to protect themselves from getting infected and spreading the disease further.

4) Key components in developing crisis and emergency risk communication messages include:

– A strong understanding of the situation, including the nature, scope, and severity of the crisis
– Identification of the target audience and tailoring the message to meet their needs
– Clear and concise messaging that is free from technical jargon
– Consistency in messaging across all channels of communication
– Timely communication that is updated regularly as new information becomes available
– Use of trustworthy sources of information to establish credibility and encourage people to take appropriate actions

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