Your role as an MIS consultant

Operational database and CRM technologies and products

February 21, 2023

Management Information Systems: To what end is that data used within

February 21, 2023

Task 2 For the specified case study, explain to the company board, in your role as an MIS consultant, the key concepts and differences between:

• Operational data

• Tactical data

• Strategic data You should clarify how these three levels relate to the hierarchy of business units you described in Task 1 and identify and compare information systems within different functional areas of this organisation. It is recommended, for ease of comparison, that you present this analysis as a table or matrix. Well-annotated diagrams are also a good idea. (750 words) (25 marks) (LO2)

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Your role as an MIS consultant

Operational database and CRM technologies and products

Management Information Systems: To what end is that data used within

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