Analysis and Presentation of Data

Resources: Ch. 15, 16, & 17 of Business Research Methods (all chapters will be attached). Review question four in the “Discussion Questions” of Chapter 15; review question 4 in the “Discussion Questions” of Chapter 16; and review question 10 in the “Discussion Questions” of Chapter 17 of Business Research Methods.

Write a 1,000- to 1,250-word paper that covers the following: 1. Using one of the four basic units of content analysis to analyze the responses, describe your findings as frequencies for the unit analysis selected. 2. Examine the results and interrupt the collected data to determine; a) which appeal is the best; b) which class responded better to which letter; and c) is appeal or social class a more powerful independent variable? 3. Using the results, test the hypothesis that there is no difference among students on this attitude.

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