Choose a real firm originating from any nationality and analyze how it does/did international business in the foreign country/countries that it has/had already invested in. Focus on what it does/did differently when operating overseas. Don’t choose adaptation examples mentioned in Lectures 2-4 (e.g. McDonald’s, KFC, Starbucks, Tesco).
The number of adaptation details and the degree and accuracy of integration with course materials are the core criteria that examiners will use to mark the work, so plz read the lecture notes.
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