Suppose that you have been recently hired to be the general manager of a healthy-cookies company. The company has been losing money during the last 2 years. The company has been facing financial problems. However, the healthy cookies (products) your company produces taste delicious and have been well received by consumers (according to consumer surveys).
Given this scenario, please answer the following questions:
(a) What type of data and information would you gather and evaluate to better understand the company’s recent performance?
(b) What are 3 strategic management tools you would use to analyze factors influencing the company? (Please describe how you would use each tool, and what you hope to learn from using each of these tools).
(c) What would you analyze within the organization?
(d) What would you analyze outside of the organization?
(e) How would you analyze the company’s value proposition and positioning?
(f) What are some strategic recommendations you would provide so as to improve the company’s performance?
Note: Please explain the strategic tools as best as possible. You can also use diagrams to support some of your points if necessary. Please state any assumptions you make in your analysis.
4 to 5-page, the cover page and reference page/s are not included in the page requirement.
Papers need to be formatted in proper APA 7th Edition style.
A minimum of at least three outside peer-reviewed sources.
You must include the textbook as the reference:
David, F. R., & David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th ed.). Pearson Education (US). https://online.vitalsource.com/books/9780134167947
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