Monitoring a marketing strategy from start to finish helps you assess a marketing plan and its effectiveness.
You are a regional marketing director of a theme park responsible for creating a customizable template for strategic marketing. This template can be used across all parks. Now, to identify continuous improvement opportunities, the CMO wants you to design a plan to monitor and measure the success of the marketing strategies implemented in all the parks.
To help you perform this task, all the regional marketing directors will share feedback for their individual parks. The consolidated feedback will provide insights into the performance of the marketing strategies in all the parks.
Create a short report to help the other marketing directors create a plan to monitor and measure continuous improvement.
Create a short report describing the methods to monitor the marketing measures after the parks in the course scenario reopen. In addition, describe the feedback loops and research strategies along with a plan for continuous improvement.
Specifically, you should focus on the following criteria:
Submit a Word document using double spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be 1 to 2 pages in length.