Individual project, each student will be assigned a different Integrated Market Communications (IMC) Case
Answers must be written in essay format, which means that you shall provide you opinion on each topic.
Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
o Analyzethefollowingelements:TargetGroup,CommunicationObjectives,USP,ReasonWhy,ToneofVoiceandIMCStrategy. o ProvideyouropinionontheexpectedperformanceofeachmediaanditsCPMefficiencies. Formalities:
Cover, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
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