In your write-up, please write a minimum of two pages (double-spaced, 12 point, Times New Roman is acceptable) answering the following questions:
Do you agree or disagree with Uber’s surge pricing policy?
What are the reasons it can be perceived as unfair?
What does it mean to say that a pricing policy is exploitative?
What are the risks of the policy to Uber?
Given these risks, should Uber modify its policy?
Uber is notoriously aggressive in its business tactics. It frequently operates without getting regulatory approval and it often ignores legal concerns; as a consequence, the company has become a lightning rod for criticism. Do you agree with Uber’s aggressive tactics?
Is there a more diplomatic way for Uber to conduct its business?
Should Uber be taking more of a “tiptoe” approach when it enters new markets?
Uber has become enormously popular among consumers in a very short period of time. How has the company accomplished this?
How robust is Uber’s operating model?
Where are the weak links in its service model?
Is Uber vulnerable?
In what way?
Use information from the case to support and justify your points. You will be graded on the depth of your analysis and your argument strength. Also, a portion of your grade involves your discussion in class.
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